Gloam Co. Clothing & Accessories
Clothing Line Brand
Brand Identity + Collateral Design
Where gothic meets preppy - in the best way possible.
Gloam Co. Clothing & Accessories
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Gloam Co. Clothing & Accessories //
The Goal
Gloam Co. Clothing & Accessories needed to attract the people bouncing between the Hot Topic and the Abercrombie & Fitch at their local mall.
It needed to be gothic, but upbeat enough to stand out. This was a challenge I was more than happy to take on.
The Solution
By mixing up some of the aspects of traditional gothic brands, I ensured Gloam Co. would be unique enough to draw in any wandering eyes, while still feeling like home to those used to the more dark and mysterious.
