about
Before we dive into the serious stuff, I wanted to share some more of my own personal lore, so you can see how I ended up here and what influences me and my work.
trapped with no lifeline
I am neurodivergent, specifically late-diagnosed AuDHD, which means I spent my early years operating at full force and not knowing how to slow down (or that I even could). I had this innate feeling that the world wasn’t built for me, but I couldn’t put my finger on what felt off.
I did everything as I was supposed to, got amazing grades in high school and college, graduated with a bachelor’s in digital media… and then, it was like the ground opened up beneath my feet and swallowed me whole.
The jobs I had worked so hard to get weren’t even responding to my applications. I had to work retail, food and grocery jobs just to make ends meet. I had always known that 40 hours a week sounded like too much, but that’s when I experienced just how debilitating it really is. My diagnoses came soon after, and for the first time, everything made sense.
I had to escape the 9 to 5. It was, and is, physically and mentally unsustainable.
the way out
I began researching other creative careers adjacent to my college studies, desperate to absorb as much of it as possible. I knew that if I wanted to build a sustainable life for myself, I needed to start a business.
I just didn’t know what I wanted that business to do yet.
It started with web design, where I built my very first website on Wix for my cousin’s catering business. Very quickly, I realized something: while she had a logo and a couple of colors she liked, she was missing a lot of other assets, and it didn’t feel cohesive.
That’s when I looked into branding, and it was like I had finally found the rope and climbing gear I needed to escape the hole that had swallowed me up years earlier. I knew what I wanted my business to do.
present day
Fast forward to now, and after much soul searching and many internal transformations, I have Crimson Reign Design Studio.
I learned that, when you own a business, your unique tastes are your biggest asset. Success comes when your clients see a part of themselves in you, and they can’t do that if they don’t know who you are.
So I said fuck it. I lean into my weird, my dark, my uncanny and eerie. And I build brands to help other neurodivergent women do the same, so we can all achieve the sustainable and independent lifestyle we deserve.
my hobbies
Outside of design, I’m a wildly creative person. I spend my free time writing music, restoring furniture, playing video games, and browsing my local thrift stores for new potential crafts or home decor.
I am adamantly passionate about neurodivergent awareness and advocacy, being neurodivergent myself.
Why I know what I’m doing
Why I know what I’m doing
BA in Digital Media
I built this business on years of experience, training, and hands-on practice. It didn’t come from nothing.
Here are some of the receipts.
I built this business on years of experience, training, and hands-on practice. It didn’t come from nothing.
Here are some of the receipts.
BA in Digital Media
20+ years building my creative skillset
20+ years building my creative skillset
10 years using Adobe software
10 years using Adobe software
Built my own service-based business from the ground up
Built my own service-based business from the ground up
